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Posted on Oct 4, 2018

W= women

H = here

O = on

A = air

My current disenchantment with The Peak has me thinking about the ratios of men vs women in our town’s radio stations. I have no idea what goes on behind the scenes, but I’m certain a large portion of the office work is handled by women. The front lines though?

Let’s have a look at who’s got women on air:


Jim Pattison Group

JRFM: 6/9 (66.66%) are women

Peak: 3/8 (37.5%)



Zed: 4/7 (57.14%)

LG: 2/5 (40%)



CFOX: 3/7 (42.86%)

Rock 101: 2/7 (28.57%)



QMFM: 5/10 (50%)

Virgin: 6/11 (54.55%)



Kiss: 2/10 (20%)

Jack: 1/5 (20%)


8/10 stations have women on their morning shows (including those doing traffic, weather, etc.) Of those, only 5 are an equal partner in the show (i.e. the man isn’t the main host, they share hosting duties and are both front runners): JRFM (Clay and Karen), Zed (Ruby, Leslie, Scooter), QMFM (Nat and Drew), Virgin (Jonny, Holly, Nira), and Kiss (Kevin and Sonia).

I wonder if the women who are equal partners get paid the same as their male co-hosts?

The other three have women on their shows who seem to be there only to support the male main host. That’s not to say their contribution is less – they are an integral part of our enjoyment of the show, and the male host would fall flat if not for the female input. The women add an element to the show which is undeniably friendlier than a show without a female roll on air.

Bell clearly has a company policy which requires 50% of all workers to be female. Awesome.

Rogers clearly does not.

Interestingly, four of my top five morning shows have a female lead: Clay and Karen, Zed mornings, Nat and Drew, Kevin and Sonia. Only Willy’s show has a male lead, but I think having two women as seconds balances that out. And Willy would be the first to say Alece and Kim are just as important to the show as he is. He gets all choked up when he talks about their show.

Which brings us to the sausage party: all-male shows. They stink, especially when there’s more than one host. Inevitably they end up sounding like Beavis and Butthead – jabs at each other and, at some point, fart jokes. There was a time when I laughed along at men poking fun at each other and at others in general, but I was younger then. Men seemed to be in charge but now the world is a different place and we know better. The time of misogynistic BS is over, and I have little patience for men who think they are smarter than me. They’re not. Well, some might be, but it would be foolish of them to underestimate any woman.

There are two shows I will listen to: Matty B and Graham Hatch. Sometimes Kiah, sometimes Sutto, sometimes Roz and Mocha (who don’t even live here!) but almost never the others. Having a woman on-air is a draw for me! I will take Casey-Jo and Meredith over an all-male show any day.

I wonder if they have stats on listenership for male vs female shows – I wonder how many male-only shows have a higher percentage of male listeners?

Yes, yes, I know. Opinions are like assholes – everybody’s got one but nobody wants to hear it. But since this is MY blog, I can only express my own opinions. I’d love to hear yours though! What do YOU prefer?

Regardless, only four out of ten local stations have 50% or more women on air. Four.